Title: Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Publisher: Marketing Science Institute
Publication Date: 2002
Language: English
ISBN 10: 0965711412
ISBN 13: 9780965711418
Binding: Paperback
Condition: new

About this title

Synopsis

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

About the Author

Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.

"About this title" may belong to another edition of this title.

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