Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series). This item is unavailable.
Language: English
Published by Marketing Science Institute, 2002
- Softcover
- Used
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Softcover
Condition: Used - Very good
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Item description from seller
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- Title
- Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
- Author
- Scott A Neslin
- Publisher
- Marketing Science Institute
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0965711412
- ISBN 13
- 9780965711418
- Item weight
- 0.75 pounds
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
"Synopsis" may belong to another edition of this title.
About the Author
Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.
"About the title" may belong to another edition of this title.