Title: Sales Promotion Techniques in Sri Dakshin Raghav Company: An analysis of the effective reach of sales promotion activities by Sri Dakshin Raghav Company
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2025
Language: English
ISBN 10: 620843324X
ISBN 13: 9786208433246
Binding: Soft cover
Condition: New

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Synopsis

Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).

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