Sales Promotion Techniques in Sri Dakshin Raghav Company: An analysis of the effective reach of sales promotion activities by Sri Dakshin Raghav Company
Language: English
Published by LAP LAMBERT Academic Publishing, 2025
- Softcover
- New
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- Title
- Sales Promotion Techniques in Sri Dakshin Raghav Company: An analysis of the effective reach of sales promotion activities by Sri Dakshin Raghav Company
- Author
- M, Karthika
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 620843324X
- ISBN 13
- 9786208433246
Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).
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