Sales Promotion Techniques in Sri Dakshin Raghav Company. This item is unavailable.
Language: English
Published by LAP LAMBERT Academic Publishing, 2025
- Softcover
- New

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Softcover
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Seller Inventory # L2-9786208433246
- Title
- Sales Promotion Techniques in Sri Dakshin Raghav Company
- Author
- M, Karthika
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 620843324X
- ISBN 13
- 9786208433246
- Item weight
- 122 grams
Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).
"Synopsis" may belong to another edition of this title.