Sales Is a Relationship: Lessons I've Learned in Business and Life

Sales Is a Relationship is both the title and the theme of this business memoir by George Shea, CEO of the Shea Insurance Group. Based on his 25-year career as a sales leader and now founder of an independent insurance brokerage, this book traces George's life and career, offering colorful sales-, business-, and golf-related anecdotes and lessons that will resonate with sales professionals and business executives alike.

Growing up as the son of "the best salesperson he's ever seen," George was exposed at a very young age to a "sales" style focused on building long-term relationships with customers based on service, trust, and integrity. "Sales Is a Relationship" is George's effort to "pay it forward" by sharing lessons learned with a new generation of sales professionals. This funny, upbeat, and inspiring memoir encourages salespeople of all types to build their career success on "old school" values where the customer relationship is primary and where customers often become lifelong friends.