These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.

A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products.

From the Back Cover:

Stop Telling, Start Selling

The classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs.

First, of course, you must listen to your customers--to discover exactly what their specific needs are.

Stop Telling, Start Selling outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to:

Learn from your customers
Develop a questioning strategy
Drill down to needs
Listen to question meaning
Use objections to win business
Position solutions
Avoid closing tactics
Leverage your resources
Build your dialogues

Selling has never been more difficult than it is today. Internet-savvy customers already know what your product is; they want to know what it can do for them. Stop Telling, Start Selling will show you how to sell to today's customers, not by what you tell them but by how well you listen to what they have to say--and persuasively position the value you bring to meet their business and personal needs.

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