So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.

With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:

Build a product catalog
Manage price books
Calculating and customizing forecasts
Drive demand up with campaigns
Stimulate sales effectiveness with documents
Deliver excellent service
Analyze data with reports
Verify your company profile
Add users to salesforce
Customize your page and search layout
Extend your usage of Salesforce beyond CRM

This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

About the Author

Tom Wong is Senior Director, Customer Marketing Programs at salesforce.com and a leading authority on CRM applications.

Liz Kao is a Certified salesforce.com Consultant.

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