The Salesperson's Secret Code: The Belief Systems That Distinguish Winners

What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 300 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.

The book is a collaboration between Ian Mills, Mark Ridley, Ben Laker and Tim Chapman from Transform Performance International. All of them have extensive global experience working in performance improvement, both from an academic and a practitioner perspective.