The Salon Owners Guide To Beating The Recession in less time, with less stress than you ever thought possible!

Simon Lotinga

ISBN 10: 1907308199 / ISBN 13: 9781907308192

Published by SLC Publishing, 2012

About this Item

2012. Paperback. Good clean copy with some shelf wear. . . . .

Seller Inventory # KCG0004135

Bibliographic Details

• Title: The Salon Owners Guide To Beating The Recession in less time, with less stress than you ever thought possible!
• Publisher: SLC Publishing
• Publication Date: 2012
• Language: English
• ISBN 10: 1907308199
• ISBN 13: 9781907308192
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Simon says: When I opened my first salon in 1989 the economy was booming, but I struggled simply because I made the same huge mistake nearly every salon owner makes! By the time I figured out the answer and put it into practice the economy had gone into recession with interest rates as high as 15%. The amazing thing is it didn't matter because my staff problems, client problems and money problems just melted away. Nearly 20 years later the answer is still working for me and the hundreds of salon owners I've coached and taught it to since then and if you read The Salon Owners Guide to Beating the Recession ... it can work for you as well. In my 'Recession Beating' book you'll discover... How you can tell if your salon is a professional, well organised, business that knows what it's doing ... or a mixed up confusing mess! The damaging behaviour that could easily be undermining your ability to effectively recruit, lead, manage and motivate the people who can get you through the recession. The difference between 'salon focused marketing' and 'client focused marketing' and why you absolutely must choose the right one if you want to find profitable, recession beating clients. The common mistake you could be making that damages trust, demotivates your staff and strangles the performance and profits of your business. The simple lesson Lady Gaga and Sir Richard Branson can teach you about making your Salon stand out from the crowd in a recession. Recruitment adverts you can copy and adapt to help you find and keep recession beating staff. One of the most important lessons you'll ever learn about calculating the real costs of running your Salon - and how to use it to increase your profits, in spite of the recession! How to never run out of money again using a simple early warning system that tells you about potential problems months before your accountant will and before it s too late!!! And so much more...