Satisfaction : How Every Company Can Identify, Measure And Manage Customer Satisfaction As a Strategic Asset

CHRIS DENOVE, JAMES D. POWER

ISBN 10: 1591841097 / ISBN 13: 9781591841098

Published by Penguin USA February 2006, 2006

About this Item

Light edgewear to dust jacket, binding sound and pages unmarked. All Orders Shipped With Tracking And Delivery Confirmation Numbers.

Seller Inventory # 372670

Bibliographic Details

• Title: Satisfaction : How Every Company Can Identify, Measure And Manage Customer Satisfaction As a Strategic Asset
• Publisher: Penguin USA February 2006
• Publication Date: 2006
• ISBN 10: 1591841097
• ISBN 13: 9781591841098
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: Good
• Seller catalogs:
  • Business Hard Cover

About this title

Synopsis

For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to its customers. Now, at last, the company has created the definitive book on how to boost profits by increasing customer satisfaction.

Although most businesses pay lip service to putting customers first, few actually listen to the voice of the customer and use it as a tangible asset. In this book, J. D. Power and Associates provides an insider’s perspective on some of the most successful companies on the planet. Corporate giants such as Toyota and Staples and local legends like Mike Diamond Plumbing all use customer satisfaction as their key to market dominance.

Satisfaction opens the vault on years of J. D. Power data, quantifying the elusive links between satisfaction and customer loyalty, market share, and profits. The book provides extensive coverage of the varying touchpoints of consumer satisfaction—covering every type of business from service providers to product manufacturers—and shows companies in detail how to make a commitment to consumers at the highest levels and translate this commitment into strategies and practices.

For any business that wants to reap the rewards that come when they truly put the customer first, this is the ultimate guide.

About the Author

Chris Denove is a vice president at J. D. Power and Associates.
James D. Power IV is an executive vice president at J. D. Power and Associates. J. D. Power and Associates, founded in 1968, is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior for many different industries.