Synopsis
You want to change the world. You want your work to have meaning. Maybe you’re even audacious enough to want saving the world to be fun - then don't keep living without this book. What if saving the Earth were a game? Not just any game, but the greatest game we’ve ever played. Ranked by Forbes as one of the top five books for social change entrepreneurs, this workbook helps social and environmental change professionals learn how to implement powerful techniques from the fields of game design, behavioral psychology, design, data science, and storytelling, that are not only proven to have impact, but also can make your project fun. In a 10-step framework of exercises, tutorials, and case studies, How to Save the World will teach you the art of changing the world—and it’s often not what you think. Did you know that just by putting a sign above a recycling bin that showed people the number of cans inside increased the recycling rate by 67 percent? Or when people standing in line at a café were told that other customers before them had ordered a vegetarian meal, that this simple intervention doubled the total rate of vegetarian meal orders? As you implement these academically researched and measurement-driven techniques, How to Save the World will drive you to dig into your creativity and unearth your greatest ideas that shift the numbers on the causes you most care about, so you can experience the joy and satisfaction of seeing your work really, actually change the world every single day.
About the Author
Katie Patrick is an Australian-American environmental engineer, designer, and author of How to Save the World, ranked as one of the top 5 books for social entrepreneurs by Forbes.
She designs "Fitbit for the planet" software that leverages data, game design and behavioral psychology techniques to make real and measurable change on big environmental issues, and is an evangelist for bringing creativity, optimism, and imagination into the craft of saving planet Earth.
She is the creator of the zero waste behavior-change game, Youtube series, and book Detrashed and the founder of UrbanCanopy.io, a map-based application that uses thermal imaging of urban heat islands and vegetation cover to encourage urban greening initiatives. Katie has been a media spokesperson on environmental issues and has been featured regularly on TV, radio and in magazines including the BBC Vogue Australia, and ABC. She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea, and Wolfblass Wines. She has served on the board of Australia's national eco-label, Good Environmental Choice Australia, and won the 2008 Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers Lincoln Scott in Sydney Australia on some of the world's first platinum-LEED-certified commercial buildings. Katie lives in San Francisco with her young daughter Anastasia.
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