The Savvy Author's Guide To Book Publicity A comprehensive resource - From building the buzz to pitching the press

Lissa Warren

ISBN 10: 0786712759 / ISBN 13: 9780786712755

Published by Hachette Books, 2003

About this Item

Seller Inventory # 4D07F425EA0C2E7

Bibliographic Details

• Title: The Savvy Author's Guide To Book Publicity A comprehensive resource - From building the buzz to pitching the press
• Publisher: Hachette Books
• Publication Date: 2003
• Language: English
• ISBN 10: 0786712759
• ISBN 13: 9780786712755
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

About the Author

Lissa Warren has worked in the publicity departments of David R. Godine, Houghton Mifflin, and Perseus Publishing, for whom she is currently Senior Director of Publicity at Boston's Da Capo Press. An experienced promoter of both fiction and nonfiction, Ms. Warren holds a BS in English education from Miami University and an mfa in creative writing from Bennington College. She lives in Salem, New Hampshire.