This comprehensive guide to do-it-yourself Web promotion and successful on-line business, can be your most valuable assistant on the difficult way to real Web success on a small budget. This is a book on Web promotion, not on A-B-C of Website building. It is intended both for people who already have a Website and who, by introducing certain special adjustments to it, will be able to ensure it reaches a wider public, as well as for those just about to build their Website: it will tell them what elements to build into it so that it will ultimately generate top promotion.
Long before the Internet era, Derek Galon worked for many years as a business manager and promoter, in Europe and in Canada, gaining experience and honing his skills and knowledge.
With the arrival of the Internet, he turned his talents to that area and devoted himself to mastering techniques of Web promotion, which he finds a fascinating challenge. Running several successful Websites as well as a small business off-line, he has gained a deep understanding of the expectations, needs, and hopes of both business owners and customers. By being actively involved in handling these tasks on a day-to-day basis, he keeps constantly abreast of current developments in this ever-expanding area. All the knowledge thus gained, he puts into the promotion work he does for his constantly growing circle of clients. His Internet service specializes in strategies and tactics for increasing on-line traffic and long term Internet success.
In recognition of his skills and knowledge, he was invited to evaluate leading edge e-commerce software by Hewlett-Packard, offered by Master Card to participate in a large on-line promotion, etc. His Websites received several Web awards, and were highlighted in publications like USA Today, Windows Magazine, and others. He has been interviewed by the Globe and Mail and by several European newspapers, and his professional suggestions have been published on-line and used to improve Internet commerce software.
The present book was created with the small business and sole entrepreneur in mind. Using the knowledge and experience gained in the course of his work, and condensing it into simple, straight-forward terms, set out in concise, well ordered chapters, Derek Galon has created a useful, practical tool that can be of help both to the novice and to the more practiced hand. The material includes detailed characteristics of the major search engines, insightful descriptions of methods of effective Web promotion, as well as advanced techniques of improving Website visibility on-line. Supported with numerous helpful tips, additional details on special promotional strategies, and information on sources of various free do-it-yourself materials, the book is a comprehensive and effective guide to successful Web promotion. If you are a small business owner, serious about starting or perfecting your business on the Web, and looking for shortcuts that will save you time and stress - this book is for you!
Anna M.G.Lewinska - editor
Reviews
from Webreviewer.com
...This book features plenty of marketing and promoting tips, including finding a good ISP, advice on coming up with domain names, basic Website design considerations that will make Websites easy to find and display, special programming features that will attract attention, and developing Website content that will help online business people produce sales. A helpful glossary of Web terms is included at the back of the book.
...Readers will find particularly helpful the concise instruction on programming. They will learn about linking, embedding keywords into their Web pages, and using banners. Readers will also learn about using mail lists and taking advantage of newsgroups. The tips and tricks outlined in the book are cute, clever, and will actually work. I chuckled when I read about embedding search engine key words by blending them into Web page backgrounds!
...The author's emphasis placed upon using search engines is well-founded. This is a major step in drawing visitors to Websites. The brief overview of major search engines like AltaVista, Infoseek, HotBot, Excite, Lycos, and MSN will help readers learn the skills and strategies involved in preparing their Websites for submission. The process will be rewarding once traffic starts coming their way!
...Written for the average business owner creating a Website or updating an existing one, this book will help them a
