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Bibliographic Details

Title: How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts
Publisher: Prentice Hall Press (edition 1)
Publication Date: 2008
Language: English
ISBN 10: 0735204322
ISBN 13: 9780735204324
Binding: Paperback
Edition: 1.
Condition: Very Good

About this title

Synopsis

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It�: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

About the Author

Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.
Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.

"About this title" may belong to another edition of this title.

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