Don't Say No For The Prospect: How I Went From A Sales Rookie To A Retail Leasing Rockstar to Shopping Center Owner With More Than $79 Million In Assets!!

Retail Real Estate Icon Beth Azor has been teaching sales teams how to go from no to yes for decades. Written in first person and full of humorous and personal anecdotes, Don't Say No For The Prospect is a how-to manual on overcoming fear and negative self talk. Using humor and personal anecdotes from her own retail leasing career, Don t Say No For the Prospect describes all of the conscious and unconscious ways we delay the ask and sabotage our own sales efforts. Considered a must-read for every retail leasing agent, Don t Say No For The Prospect has become the definitive framework for creating real and lasting trust between leasing agent, prospect and property owner.

Beth Azor, a 33-year veteran of the commercial real estate industry, owns Azor Advisory Services, which specializes in consulting services, training, sales/leadership coaching, acquisition due diligence, and market analysis. Beth owns and manages a $79,000,000 portfolio of commercial retail properties in southeast Florida and recently wrote and published 'Don't Say No For The Prospect', a guide to help propel the career of both novice and experienced leasing agents. Beth is also a frequent guest on business and commercial real estate podcasts and hosts a monthly Rockstar book club call where they review non-fiction business-related books. Her clients include Brixmor Properties, Urban Edge Properties, The Shopping Center Group, Phillips Edison, Kimco Realty, and DLC Management Group. A graduate of FSU, Ms. Azor is the past Chairman of the Board and Founder of the FSU Real Estate Foundation.