The authors of this practical volume highlight easy effective strategies for identifying a practice niche and developing, building and maintaining a rewarding and lucrative private pay psychotherapy practice. As successful independent clinical practitioners and practice development consultants, they share lessons learned from building and running their own thriving practices. Illustrations of professional marketing products and sample press releases provide the reader with user ready materials to jumpstart their private pay practice. You will learn to develop and grow your practice, develop new skills, market your services and build upon your strengths. The authors share useful guidelines and insight into effectively networking and developing referrals, marketing your practice online, getting published in professional and general audience publications, appearing on radio or television, starting your own newsletter and more.
SAYING GOOD-BYE TO MANAGED CARE: BUILDING YOUR INDEPENDENT PSYCHOTHERAPY PRACTRICE
Sandra Haber, Ph.D., Elaine Rodino, Ph.D., Iris Lipner, LCSW Foreward by Karen Shore, Ph.D.
"...If you are a new professional ready for private practice or a seasoned clinician timid about launching as an entrepreneur, take heed. Three distinguished professionals will take you by the hand and give you step by step to set up a practice, enhance its growth and insure its financial success. If you are already in a practice which Managed Care has damaged financially and decreased numerically, specific steps are outlined that can revitalize your practice." -- Elizabeth Phillips, PhD, LCSW Past President of the Clinical Social Work Federation Clinical Professor, Yale University Medical School
"This book is a must for any mental health professional concerned about buidling - or rebuilding a practice in a time of economic change and lessened opportunity. The writers catch our attention in a highly readable form ...abound with wonderful practical nuggets for practice building and maintenance" -- Arthur L. Kovacs Former President, Psychologists in Independent Practice A Division of the American Psychological Association Founding Dean Emeritus and Distinguished Professor California School of Professional Psychology, Los Angeles
"Clinicians who seek to restore for their patients those essential constituents of effective psychotherapy which have been largely destroyed by managed care, and to regain their own ethical integrity will find this book invaluable. The book is filled with samples of successful marketing programs which both inspire and inform. Not only will the reader appreciate the wealth of information this book provides but they will value the highly readable style in which it is written"-- Joyce Edward, CSW, BCD Founder and First Co-chair of the National Coalition of Mental Health Professionals and Consumers
"...the tool kit for building the managed-care-free psychotherapy practice. This matter-of-fact, step-by-step guide shows therapists ways to create practices based on self-paying clients. Any therapist who truly wants to say good-bye to managed care should get this tool kit and get busy." -- Ivan J. Miller, PhD Past-President, Boulder Psychotherapists Guild, Inc.
