Scaling Up: How a Few Companies Make It.and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)

Winner of the International Book Awards for General Business
Winner of the Readers' Favorite International Book Award for Non-Fiction Business

The companion book to Start to Scale (the best book to start with), Scaling Up (Rockefeller Habits 2.0) is the first major revision (2025) of this business classic which details practical tools and techniques for building an industry-dominating business.

Scaling Up focuses on the four major decision areas every company must get right:

• People: Attract and retain A-players organized in a team of teams structure
• Strategy: Create a customer-focused plan that crushes the competition
• Execution: Master what it takes to get relentless repeatability, key to brand
• Cash: supercharge your cash flow to fuel long-term growth

The book includes a series of new one-page tools including the updated One-Page Strategic Plan (OPSP) and the Rockefeller Habits Checklist™️, which more than 102,000 firms around the globe have used to scale their companies successfully―many to $10 million, $100 million, and $1 billion and beyond–while enjoying the journey.

VERNE HARNISH is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 18,000 members world-wide, and founded and chaired for fi fteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 290 partners on six continents, Verne has spent the past four decades helping companies scaleup.

The Global Scaleup Fellow at The Entrepreneurship Center at Harvard, he’s the author of Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword; wrote Scaling Up (Rockefeller Habits 2.0), which has been translated into 26 languages and has won eight major international book awards including the International Book Award for Best General Business book; and is the co-author of Scaling Up Compensation. His latest book is Start to Scale.

Verne serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.