Scaling Value Playbook : A Practical Guide for Creating Innovation Networks for Impact and Growth

Shortlisted in the Startup/Scaleup category at the Business Book Awards in partnership with Pathway Group 2025

Winner CMI Management Publication of the Year 2024 (SME Growth category)

Learn how to scale your business or organization and overcome the challenges in moving innovation to scale.

The Scaling Value Playbook provides an overview of the challenges in moving innovation to scale, offering practical guidance on managing this process. It explores creating new ventures and discusses the road to realizing value at scale. It also provides a framework for developing and implementing a strategy for scaling up and scaling out of innovation, together with tools and templates to enable the reader to create a fit-for-purpose scaling strategy.

In an easily accessible and visually appealing way, De Gruyter playbooks offer practical concepts for improving business performance. They are an extremely valuable resource for a wide range of business professionals.

Ian Gray runs his own consultancy Gray Dot Catalyst which provides consultancy services on strategy and innovation. He runs programmes for innovation funders and provides mentoring to social impact startups. He has advised over 150 businesses organizations and government departments across Europe and North America including UNICEF and UNHCR. He is also an inventor in the field of blockchain and this is his first book.

John Bessant is Emeritus Professor at the University of Exeter and has visiting appointments at the universities of Stavanger, Norway and Erlangen-Nuremburg, Germany. He has been active in the field of research and consultancy in technology and innovation management for over 40 years. John has acted as advisor to various national governments, to international bodies including the United Nations, The World Bank and the OECD and to a wide range of companies. He is the author of over 40 books and monographs and many articles. His books include Managing Innovation now in its 7th edition published by Wiley is the market-leading textbook on the subject in the European market. John is also co-author (with Henning Breuer & Sune Gudiksen) of Gamification for Innovators and Entrepreneurs published by De Gruyter this year (Open Access title).