Title: Scenario-Focused Engineering: A Toolbox for Innovation and Customer-Centricity
Publisher: Microsoft Press
Publication Date: 2014
Language: English
ISBN 10: 0735679339
ISBN 13: 9780735679337
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 2.16 pounds

About this title

Synopsis

Blend the art of innovation with the rigor of engineering

Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.

In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want.

Improve the methods and mindsets you use to:

Select a target customer to maximize carryover
Discover your customer’s unarticulated needs
Use storytelling to align your team and partners
Mitigate tunnel vision to generate more innovative ideas
Use experimentation to fail fast and learn
Solicit early and ongoing feedback
Iterate using a funnel-shaped approach
Manage your projects around end-to-end experiences
Build a team culture that puts the customer first

About the Authors

Austina De Bonte is a trainer, coach, consultant, and change agent. Austina conceived and founded the Scenario-Focused Engineering initiative in 2008 to help accelerate Microsoft’s shift towards dramatically more customer-focused, iterative design and product development approaches.

Drew Fletcher is a software design consultant in the Seattle area. Drew joined Microsoft’s Engineering Excellence team in 2008 as the Director of Program Management where he teamed up with Austina to develop and champion the Scenario-Focused Engineering effort.

Austina De Bonte is a trainer, coach, consultant, and change agent. Austina conceived and founded the Scenario-Focused Engineering initiative in 2008 to help accelerate Microsoft�s shift towards dramatically more customer-focused, iterative design and product development approaches.

Drew Fletcher is a software design consultant in the Seattle area. Drew joined Microsoft�s Engineering Excellence team in 2008 as the Director of Program Management where he teamed up with Austina to develop and champion the Scenario-Focused Engineering effort.

"About this title" may belong to another edition of this title.

Store Description

ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.

Visit Seller's Storefront

Seller's business information

Thrift Books Global, LLC
18300 Cascade Ave S, Ste 150, Seattle, WA, 98188, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described
on the Abebooks website. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the "Ask
bookseller a question link to contact us" and we'll respond
as soon as possible.

Shipping Terms

All domestic Standard shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.

2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.

International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 8 business days	4 to 8 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.