Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios

Chermack, Thomas J.

ISBN 10: 1605094137 / ISBN 13: 9781605094137

Published by Berrett-Koehler Publishers, 2011

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089895802

Synopsis:

Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment.

This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough discussion of the evolution and theoretical foundations of scenario planning, examining its connections to learning theory, decision-making theory, mental model theory and more. Chermack emphasizes that scenario planning is far more than a simple set of steps to follow, as so many other practice-focused books do—he addresses the subtleties and complexities of planning. And, unique among scenario planning books, he deals not just with developing different scenarios but also with applying scenarios once they have been constructed, and assessing the impact of the scenario project.

Using a case study based on a real scenario project Chermack lays out a comprehensive five phase scenario planning system—project preparation, scenario exploration, scenario development, scenario implementation and project assessment. Each chapter describes specific techniques for gathering and analyzing relevant data with a particular emphasis on the use of workshops to encourage dialogue. He offers a scenario project worksheet to help readers structure and manage scenario projects as well as avoid common pitfalls, and a discussion, based in recent neurological findings, of how scenario planning helps people to overcome barriers to creative thinking.

“This book is about action and performance. Compelling and thoroughly researched, it offers every business executive a playbook for including uncertainty in the organizational change process and driving competitive advantage”.
-- Tim Reynolds, Vice President, Talent and Organization Effectiveness, Whirlpool Corporation

About the Author:

Thomas J. Chermack is Assistant Professor in Organizational Performance and Change and Director of the Scenario Planning Institute at Colorado State University. He is also the founder and managing partner of Chermack Scenarios. He has facilitated scenario projects in companies such as Cargill, Saudi Aramco, General Mills, Motorola, and many others.

 

 

 

Bibliographic Details

Title: Scenario Planning in Organizations: How to ...
Publisher: Berrett-Koehler Publishers
Publication Date: 2011
Binding: Soft cover
Condition: Very Good