Scenario Planning and Tourism Futures: Theory Building, Methodologies and Case Studies

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

Albert Postma is Professor of Strategic Foresight at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include foresight, scenario planning, tourism community relations and overtourism.

Stefan Hartman is Head of Department at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, scenario planning, managing sustainability transitions and resilience.

Ian Yeoman is Professor of Disruption, Innovation and New Phenomena, NHL Stenden University of Applied Sciences, the Netherlands.