Scenario Selling: Technology and the Future of Professional Selling

Scenario Selling introduces the world's first model for Just-In-Time professional selling. It redefines the tools, skills, and thinking required for salespeople to survive, thrive, and create value in the Digital Age.

Patrick J. Sullivan, MBA is CEO of ScenarioNow Inc. He has an MBA in Financial Planning and 18 years of production, marketing, sales, and management experience with firms including the Principal Financial Group, 5^th/3^rd Bank, Abbott Laboratories, and Mereck. Mr. Sullivan has extensive experience in sales training and expert skills in software development, project management, and use. He is the author of ScenarioNow Inc.'s RetireNow software, a visual interactive planning tool designed for financial service sales people.

Dr. David Lazenby, PhD is President of ScenarioNow Inc. He is a licensed psychologist with a PhD in performance psychology. Dr. Lazenby has guided Fortune 100 executives, professional athletes, sales professionals, leaders of privately held businesses, and U.S. Navy SEALs and pilots for over 15 years. His mission: fine-tuning their already exceptional performance. Dr. Lazenby is an expert in simulation, systems thinking, and scenario planning who works to take psychology from academic theory to the real world as a ''human technology.''