Scenario-based Strategic Planning: Developing Strategies in an Uncertain World

Schwenker, Burkhard (Edited by)/ Wulf, Torsten (Edited by)/ Krys, Christian (Assisted by)

ISBN 10: 3658028742 / ISBN 13: 9783658028749

Published by Springer Gabler, 2013

About this Item

2013 edition. 219 pages. 9.50x6.75x1.00 inches. In Stock.

Seller Inventory # __3658028742

Bibliographic Details

• Title: Scenario-based Strategic Planning: Developing Strategies in an Uncertain World
• Publisher: Springer Gabler
• Publication Date: 2013
• Language: English
• ISBN 10: 3658028742
• ISBN 13: 9783658028749
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.6 kilograms

About this title

Synopsis

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

About the Author

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.