Much has changed since the publication of the highly successful Second Edition. In addition to updated coverage of hot-button issues such as funding, charter schools, high-stakes testing, teacher accountability, and multiculturalism, the Third Edition includes a new chapter on social networking, which shows you how to take maximum advantage of Facebook, Twitter, RSS feeds, and more.

By showcasing a large selection of real-life examples, this book also demonstrates how to prepare a successful school-community relations plan, read the pulse of your community, communicate effectively, and plan for and deal with crisis situations.

Contents include:

Paying Attention to Public Opinion
Establishing Everybody's Role
Opening Up to Your Internal Publics
Embracing Your External Publics
Saying What You Mean: Meaning What You Say
Evaluating Effectiveness and Building Confidence - The Future

Review

"I have used the 1st and 2nd Editions since 2005 and will choose the 3rd Edition as well. This text continues to meet the needs of school-community relations courses."
―Dr. Kay A. Keiser, Professor of Educational Administration, University of Nebraska at Omaha

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