Much has changed since the publication of the highly successful Second Edition. In addition to updated coverage of hot-button issues such as funding, charter schools, high-stakes testing, teacher accountability, and multiculturalism, the Third Edition includes a new chapter on social networking, which shows you how to take maximum advantage of Facebook, Twitter, RSS feeds, and more. By showcasing a large selection of real-life examples, this book also demonstrates how to prepare a successful school-community relations plan, read the pulse of your community, communicate effectively, and plan for and deal with crisis situations.
"I have used the 1st and 2nd Editions since 2005 and will choose the 3rd Edition as well. This text continues to meet the needs of school-community relations courses."
―Dr. Kay A. Keiser, Professor of Educational Administration, University of Nebraska at Omaha