School and Community Relations, The

Designed for courses in School Public Relations and School-Community Relations. This text not only tells "why" but "how" to communicate with both internal and external publics. It has the answers for most communication problems school officials face. It shows school officials how to put together a complete communication plan. It is written by professionals who have both academic and practical experience.

Key Benefit: This book not only tells why but how to communicate with both internal and external publics. It has the answers for most communication problems school officials face and shows them how to put together a complete communication plan. It is written by professionals who have both academic and practical experience. Key Topics: The reader is given: the plan of implementing a school-community relations program in a logical organization; updated information on school choice to prepare officials to market their school in a competitive situation; information on crisis communication and what to do before, during, and after a crisis; the latest information on technological changes in radio, television, and visual aids; and new information on the Internet and the importance of its use by schools. Additionally, a new case study on conducting a public relations campaign is presented. Market: Pre-service and In-service School Administrators.