The Science of Courtroom Litigation: Jury Research and Analytical Graphics

Revealing the secrets behind the art of persuasion, this comprehensive examination details how to present the most compelling cases in today’s courtrooms. Providing numerous research-based strategies, this reference assists in developing winning case themes, identifying unsympathetic jurors, creating convincing multimedia presentations, and making use of cutting edge trial technology in all types of litigation.

Joanna Gallant, PhD, is the vice president of jury research and trial services at Precision Trial Solutions, Inc. She has worked for the John Jay College of Criminal Justice, DOAR Litigation Consulting, and the Fordham University Interdisciplinary Law Clinic. Samuel H. Solomon, MBA, MS, is founder and chairman of DOAR Litigation Consulting. He is a former senior trial strategist on the World Trade Center Insurance Coverage Litigation, the New York Times Construction Litigation, and the WorldCom Underwriters Securities Litigation. He is the author of PowerPoint for Litigators and has been featured in the Temple Law Review. They both live in New York City. John P. Esser, JD, PhD, is a professor and chair of sociology at Wagner College. He has published articles in the Denver University Law Review and Law and Social Inquiry. He lives in Staten Island, New York.