The Science of Hiring Quota Busting Sales Teams

#1 US Sales & Selling Management
#1 UK Occupational & Organizational Psychology

The first book written on hiring salespeople based upon 85 years of organizational psychology research, data analytics on 2.1 million salespeople and the best practices of top performing sales organizations.

The purpose of this book is to help companies hire stronger salespeople. Research shows there is the huge gap between what science knows and what businesses do! The research is not something you can easily find on the internet or in any of the human resources or sales management journals.

During our two years of research it became clear the hiring process is highly flawed from the beginning. It’s the lack of understanding the actual job, poorly written ads, misplaced ads, ignoring Glassdoor ratings, bias in the process, poor interview skills, misused assessments and lousy onboarding to name a few. It’s no surprise 70% of new hires say the job was misrepresented!

In this book we answer your key questions…

• What is the most effective hiring process in a tight labor market?
• How to shorten your hiring process since the best talent is off the market in 2 weeks?
• What are the best sources for finding candidates?
• How do companies mess up the process before an ad is placed?
• What type of ads attract the best sales candidates?
• Which job boards outperform the rest?
• How does ignoring Glassdoor hurt your response rate?
• Which of the 12 selection methods are the most effective?
• What are the 10 types of interview bias that hurt your efforts for diversity, inclusion and quality selection?
• Why use assessments in the hiring process?
• What are the 11 common assessment types and which is right for you?
• What’s the difference between a behavioral interview and a motivational interview?
• Why use a structured vs. a traditional interview?

Follow our playbook and watch your new salespeople outperform 50% of your sales organization and crush quota their first year!

Praise for “The Science of Hiring Quota Busting Sales Teams”

“The Science of Hiring provides a necessary roadmap for building a sales organization that works. Not only to achieve the numbers but to be fully aligned with the company’s culture and the way company wants to work. It all has to fit together. This book shows how. At a former company, we used this system to hire reps. The science said each rep fell in the top 5% of all potential sales candidates even without industry experience. Those three reps far exceeded our expectations!”
~James Bygland, CEO of Premier Integration Plus

“Best objective and most immediately useful research I’ve seen on the topic. This book is worth tens of thousands of dollars a year because it can save you time and money spent in useless assessments that lead to hiring the wrong salesperson.”
~Gerhard Gschwandtner, CEO, Selling Power

“The typical advice for managers hiring salespeople is to “go with their gut,” which plays into cognitive biases and leads to disastrous hiring decisions that devastate quota attainment. By combining practical experience with cutting-edge research and detailed analytics, The Science of Hiring QUOTA BUSTING Sales Teams will help you identify and hire the best salespeople!”
~Gleb Tspursky, PhD. CEO, Disaster Avoidance Experts, Author of Never Go With Your Gut

“One of the biggest challenges companies are facing right now is finding, identifying, and hiring top salespeople to deliver on their vision. In this book, Andy refers to over 8 decades of hiring science and data analytics to give employers the tools needed to hire the rock stars they need to get ahead. Get the book to learn from the best.”
~Jeffery Hayzlett, Primetime TV & Podcast Host, Speaker, Author and Part-Time Cowboy