The Science of Persuasion: A Litigator's Guide to Juror Decision-Making
Language: English
Published by American Bar Association, 2012
- Softcover
- New
Softcover
Condition: New
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- Title
- The Science of Persuasion: A Litigator's Guide to Juror Decision-Making
- Author
- Bradshaw, Brad, Ph.D
- Publisher
- American Bar Association
- Publication year
- 2012
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1616329890
- ISBN 13
- 9781616329891
This is your guide to the way jurors make decisions, and how you can use that knowledge to convince them that your story of a case is the correct version. The author--who holds a Ph.D in psychology, for which he researched persuasion and juror decision-making--walks you though every stage of the trial and offers information on what jurors are thinking when, and how to influence them in the most effective ways.
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