The Science of Serendipity: How to Unlock the Promise of Innovation
Language: English
Published by John Wiley & Sons Inc, United States, New York, 2012
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
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Add to basketItem description from seller
Innovation. The word might make you think of Silicon Valley. But innovation isnt the sole province of start-ups. They didnt invent it, and theyre not always the ones from which we can best learn. As Matt Kingdon argues inThe Science of Serendipity, its corporate innovators battling within large, established organisations who are the fields real heroes. Tapping into 20 years of experienceon the front lines of innovationbringing new products and services to market and helping organisations become more creativeKingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to seeand seizeopportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioners observations and anecdotes,The Science of Serendipitytraces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line.If youre looking for a guide inyour fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the worlds most successful, forward-looking companiesbusinesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virginto galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR005191601
- Title
- The Science of Serendipity: How to Unlock the Promise of Innovation
- Author
- Matt Kingdon
- Publisher
- John Wiley & Sons Inc, United States, New York
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 111847810X
- ISBN 13
- 9781118478103
- Item weight
- 590 grams
- Dimensions
- 160.0 x 235.0
Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn.
As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation―bringing new products and services to market and helping organisations become more creative―Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see―and seize―opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?
In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you.
Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the world’s most successful, forward-looking companies―businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin―to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.
"Synopsis" may belong to another edition of this title.
About the Author
"Bottom line: you are not alone and this is the practical guide for you."
John Kao, creator of Harvard Business School's Innovation program & Chairman of the Global Advisory Council on Innovation of the World Economic Forum
"About the title" may belong to another edition of this title.
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