The Science of Shopping (Paperback)

Kate Hardcastle

ISBN 10: 1398620467 / ISBN 13: 9781398620469

Published by Kogan Page Ltd, London, 2025

About this Item

Paperback. In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide. Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781398620469

Bibliographic Details

• Title: The Science of Shopping (Paperback)
• Publisher: Kogan Page Ltd, London
• Publication Date: 2025
• Language: English
• ISBN 10: 1398620467
• ISBN 13: 9781398620469
• Binding: Paperback
• Condition: new

About this title

Synopsis

Looking to understand the science behind modern shopping and lead retail innovation?

The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.

You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate

Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.

Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

About the Author

Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4, and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.