Science and Technology: the role of the media in the dissemination process: A case study of the populations of Uberlândia MG and Catalão GO

The process of democratizing science and technology represents a challenge for Brazil, especially for the mass media. Research shows that a large part of the population is scientifically illiterate and that there is a constant demand for accessible content. In this book, we analyze the level of knowledge of people in Uberlândia, in the Triângulo Mineiro, and in Catalão, in the southeast of Goiás. The results reflect an incipient but developing scientific education. For this very reason, there is an intrinsic discussion about the responsibility of citizen media in the act of informing all audiences (including the layman), adding value and contributing to the audience's learning.