The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

D. Forbes

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Language: English

Published by Palgrave Macmillan US, 2015

1137502037 / 9781137502032

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An orginal approach to emotional marketing, the author has developed a system where products and marketers can understand the emotions behind what triggers a buying action The author has created The Forbes Motivational Matrix and MindSight .

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Title
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
Author
D. Forbes
Publisher
Palgrave Macmillan US
Publication year
2015
Condition
New
Binding
Gebunden
Language
English
ISBN 10
1137502037
ISBN 13
9781137502032

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

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Item16 to 45 business days16 to 45 business days
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