Scientific Advertising

Claude C Hopkins

4,004 ratings by Goodreads

Language: English

Published by BERTRAMS PRINT ON DEMAND Sep 2010, 2010

1453821082 / 9781453821084

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

Seller Inventory # 9781453821084

Title
Scientific Advertising
Author
Claude C Hopkins
Publisher
BERTRAMS PRINT ON DEMAND Sep 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1453821082
ISBN 13
9781453821084
Dimensions
0 x 0 x 0 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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