Title: Scientific Advertising: From the First Great Copywriter (Masters of Marketing Secrets)
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2017
Language: English
ISBN 10: 1543004938
ISBN 13: 9781543004939
Binding: Paperback
Condition: As New
Dust Jacket Condition: No Jacket
Weight: 0.35 pounds

About this title

Synopsis

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law.

Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.

Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals.

Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination.

We hope that this book will throw some new lights on the subject.
- Claude C. Hopkins

This classic is still in daily use by top entrepreneurs and corporations.

Timeless, trustworthy, classic.

Learn what you need to know to get a leap on your fellow advertising and marketing creators. By studying what everyone else should know - and may...

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"About this title" may belong to another edition of this title.

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