Scientific Advertising | Principles of Measurable Marketing and Direct Advertising

Claude C. Hopkins

ISBN 10: 1604599650 / ISBN 13: 9781604599657

Published by Sublime Books, 2010

About this Item

Scientific Advertising | Principles of Measurable Marketing and Direct Advertising | Claude C. Hopkins | Taschenbuch | Kartoniert / Broschiert | Englisch | 2010 | Sublime Books | EAN 9781604599657 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 120853161

Bibliographic Details

• Title: Scientific Advertising | Principles of Measurable Marketing and Direct Advertising
• Publisher: Sublime Books
• Publication Date: 2010
• Language: English
• ISBN 10: 1604599650
• ISBN 13: 9781604599657
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 5D millimeters 229 millimeters width by 152 millimeters height by 5 millimeters depth
• Weight: 117 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.