A Scientist's Guide To Talking With The Media: Practical Advice from the Union of Concerned Scientists
Richard Hayes; Daniel Grossman
Language: English
Published by Rutgers University Press, 2006
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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In English.
Seller Inventory # ria9780813538587_new
- Title
- A Scientist's Guide To Talking With The Media: Practical Advice from the Union of Concerned Scientists
- Author
- Richard Hayes; Daniel Grossman
- Publisher
- Rutgers University Press
- Publication year
- 2006
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0813538580
- ISBN 13
- 9780813538587
- Item weight
- 406 grams
In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.
A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
"Synopsis" may belong to another edition of this title.
About the Author
DANIEL GROSSMAN is a science journalist, radio and Web producer, and educator who has covered the science beat for more than eighteen years. He lives in Watertown, Massachusetts.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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AbeBooks seller since March 25, 2015
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