Scoring Points: How Tesco is Winning Customer Loyalty

Clive Humby; Terry Hunt; Tim Phillips

ISBN 10: 074943578X / ISBN 13: 9780749435783

Published by Kogan Page Business Books, 2004

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G074943578XI4N00

Synopsis:

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

About the Authors: Clive Humby is chairman and founder of leading UK marketing analysts dunhumby, whose blue chip client list includes Tesco, Tesco Personal Finance, BMW, House of Fraser, Centrica, Lever Faberge, Proctor & Gamble and major retailers around the world such as Kroger (US) and Coles Myer (Australia). Clive is also Visiting Professor, Integrated Marketing, at Northwestern Univesity, Chicago.

Terry Hunt is chairman of EHS Brann, the second largest direct marketing agency in Europe with clients that include Tesco, the AA, British Gas, MINI, The Economist, Cadbury's, National Savings, Peugeot and Barclays. As leading specialists in data-driven marketing, CRM, segmentation and customer loyalty, Clive and Terry together have been major influences behind the development, launch and creative management of Tesco Clubcard.

Tim Phillips is a freelance journalist. He has written for The Wall Street Journal Europe, The International Herald Tribune, The Guardian, The Observer, and The Sunday Times about business, the internet and technology. Tim is currently the Managing Editor of Performance Plus Magazine and regularly appears on BBC TV and Radio and Sky News. His books include Scoring Points (Kogan Page).

Bibliographic Details

Title: Scoring Points: How Tesco is Winning ...
Publisher: Kogan Page Business Books
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket