Scrambled or Sunny-Side Up? Format: Hardback

A NEW YORK TIMES BESTSELLER
A USA TODAY BESTSELLER

Featured in Maria Shriver’s Sunday Paper

Foreword by Serena Williams

Unbreakable Entrepreneur to Heartbroken Survivor: Loren Ridinger’s Untold Story of Love, Loss, and Finding Strength to Thrive Again

Scrambled or Sunny-Side Up? Living Your Best Life After Losing Your Greatest Love shares Loren Ridinger’s life story—one that began with her husband JR Ridinger’s bold vision to change the world through the power of the Internet. Alongside JR, she helped pioneer Market America, empowering thousands of entrepreneurs to succeed on their own terms using the power of online shopping. However, Loren’s journey took a heartbreaking turn with JR’s sudden passing after thirty-six years of partnership and marriage, leaving her to navigate overwhelming grief while trying to maintain the legacy they built together. In this book, Loren reveals how she found the strength to move through grief and start living fully by embracing each day—no matter what life served up next. This is more than just a memoir; it is a guide to turning loss into a powerful force for growth, and a reminder that within the dash lies the potential to create a life of meaning and impact.

LOREN RIDINGER is a successful entrepreneur, motivational speaker, and influential businesswoman. As CEO of Market America Worldwide | SHOP.COM, a global e-commerce and product brokerage company she co-founded in 1992 with her late husband, JR Ridinger, Loren has been instrumental in redefining the landscape of online retail. Her company, which now operates in nine countries, empowers individuals with the tools and resources to achieve financial independence and has paid out over $6 billion to its global entrepreneurial base.

Loren’s entrepreneurial spirit is matched only by her passion for personal empowerment. Known for her influential voice in beauty, business, and self-development, she has become a trusted advocate for elevating others to reach their fullest potential. Loren has remained committed to the “powered by people” mantra throughout her career, a principle that has fueled her ongoing success.

In addition to building a global, people-centered enterprise with the love of her life for over thirty years, Loren is a dedicated philanthropist, supporting charitable causes such as the Make-A-Wish Foundation, breast cancer research, and initiatives focused on uplifting women and children.

As a respected thought leader, Loren’s insights into entrepreneurship, leadership, and personal development have inspired a global community of entrepreneurs to realize their dreams. Her story is a testament to the power of perseverance, vision, and the unwavering desire to create positive change.