Scripted: Custom Lettering in Graphic Design

Wang Shaoqiang

ISBN 10: 8417656472 / ISBN 13: 9788417656478

Published by Hoaki Books SL, 2021

About this Item

Grade 4 out of 5 points. This is a used book. Book may have wear due to handling. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. All orders ship by next business day! We are a small company and very thankful for your business!

Seller Inventory # mon0000045751

Bibliographic Details

• Title: Scripted: Custom Lettering in Graphic Design
• Publisher: Hoaki Books SL
• Publication Date: 2021
• Language: English
• ISBN 10: 8417656472
• ISBN 13: 9788417656478
• Binding: Paperback
• Condition: Fine

About this title

Synopsis

After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience.

This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or part of a branding system. Discover this versatile art form with this unique book.

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards.