The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!
- Provides you with a clear understanding of the basics of search engine optimization
- Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines
- Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new "Caffeine" search algorithm, and more
- Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more
The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!
Learn the secrets that search engines like and move your Web site to the top! What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!
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Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business
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Build it right — find out how to construct your site with the information that search engines need to index it properly
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Cover all bases — get your site listed in product and shopping indexes and local-search services
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Love those links — find sites to link to yours and choose links that boost your position
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Watch this — use video to make your site more visible, and build traffic with social networking sites
Open the book and find:
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How search engines work
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Techniques search engines like and ones they hate
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What keywords are and how to use them
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How to make your site both useful and visible
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Page-building tips
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Small things that can make a big difference
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How to redeem your site if something goes wrong
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Ten common myths about SEO
