Search Engine Optimization: An Hour a Day

Jennifer Grappone ; Gradiva Couzin

ISBN 10: 0471787531 / ISBN 13: 9780471787532

Published by Sybex, 2006

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Sybex Pub Date: 6/13/2006 Binding: Paperback Pages: 336 Reprint edition.

Seller Inventory # 6521592

Bibliographic Details

• Title: Search Engine Optimization: An Hour a Day
• Publisher: Sybex
• Publication Date: 2006
• Language: English
• ISBN 10: 0471787531
• ISBN 13: 9780471787532
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

About the Author

Jennifer Grappone is a Los Angeles–based search marketing consultant whose work has resulted in many targeted hits and happy clients in various industries including media, entertainment, software, and non-profit. Starting out as a writer/producer/director of industrial and corporate videos, Jennifer followed the dot-com boom and became a project manager for large-scale web development projects before working exclusively in SEO in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building. You can often find Jennifer hunched over a laptop in any number of wireless cafes in Northeast LA. Stop by and say hello!

Gradiva Couzin has been working in search marketing since its early days in 1998. Since then, she has improved the search presence of organizations ranging from small businesses working on a shoestring to Fortune 500 companies. Her SEO strategy creates win-win solutions by improving the match between searchers and websites. With a history as a civil engineer and experience in website and database development, Gradiva enjoys the technical side of SEO and loves to facilitate communication between techie and non-techie types. She is also an accomplished artist, painting oil portraits on commission. Gradiva lives and works in San Francisco’s Bernal Heights with her husband and two small children.