Search Engine Optimization and Marketing : A Recipe for Success in Digital Marketing

Subhankar Das

ISBN 10: 0367278782 / ISBN 13: 9780367278786

Published by Chapman And Hall/CRC, 2021

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM.

Seller Inventory # 9780367278786

Bibliographic Details

• Title: Search Engine Optimization and Marketing : A Recipe for Success in Digital Marketing
• Publisher: Chapman And Hall/CRC
• Publication Date: 2021
• Language: English
• ISBN 10: 0367278782
• ISBN 13: 9780367278786
• Binding: Buch
• Condition: Neu
• Dimensions: 240W x 161H x 17D millimeters 240 millimeters width by 161 millimeters height by 17 millimeters depth
• Weight: 520 grams

About this title

Synopsis

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:

• The concept of SEM and SEO

• The mechanism of crawler program concepts of keywords

• Keyword generation tools

• Page ranking mechanism and indexing

• Concepts of title, meta, alt tags

• Concepts of PPC/PPM/CTR

• SEO/SEM strategies

• Anchor text and setting up

• Query-based search

While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

About the Author

Subhankar Das is a Ph.D. graduate from SOA University, India, in Social Media Advertisement and Media Planning. An avid academician, researcher, author, writer, blogger, data science trainer, and social media marketing consultant, he holds a certification from Google, Manipal in professional digital marketing along with other globally recognized professional certifications. He has over 12 years of academic and research experience and is currently working as a professor and researcher in the Honors Program, Duy Tan University, Da Nang.