: Descubre los secretos de la optimizaci�n de motores de b�squeda (SEO) con este libro de Danny Dover y Erik Dafforn. Aprende trucos y m�todos poco conocidos utilizados por consultores profesionales de SEO para posicionar p�ginas web en los primeros resultados de b�squeda. Este libro te guiar� a trav�s de t�cnicas est�ndar de SEO, como la optimizaci�n on-page y off-page, y la construcci�n de enlaces. Con ejemplos del mundo real, este libro te mostrar� c�mo los consultores de SEO trabajan con empresas Fortune 500 para obtener los resultados deseados.Este libro es una gu�a esencial para cualquier persona que quiera mejorar sus habilidades de marketing en Internet y obtener una comprensi�n profunda de las t�cnicas de SEO. Aprender�s a identificar y resolver problemas de SEO, a utilizar las mejores pr�cticas y a optimizar para diferentes motores de b�squeda. EAN: 9780470554180 Tipo: Libros Categor�a: Tecnolog�a T�tulo: Search Engine Optimization (SEO) Secrets Autor: Danny Dover| Erik Dafforn Editorial: John Wiley & Sons Inc Idioma: en P�ginas: 456 Formato: tapa blanda.

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Bibliographic Details

Title: Search Engine Optimization (SEO) Secrets
Publisher: Wiley
Publication Date: 2011
Language: English
ISBN 10: 0470554185
ISBN 13: 9780470554180
Binding: Soft cover
Condition: Muy bueno

About this title

Synopsis

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

Understanding Search Engine Optimization
Relearning How You See the Web
Picking the Right SEO Tools
Finding SEO Problems
Solving SEO Problems
SEO Best Practices
The SEO Consulting Process
Comprehensive Site Audit (Informational Website)
Comprehensive Site Audit (E-Commerce Website)
Understanding the SEO Industry
Search Engine Verticals
Optimizing for Alternative Search Engines
Setting Up a Testing Platform
SEO Resources
Attending SEO Conferences

About the Author

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.

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