Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

• More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
• This two-color book is the only guide to search engine optimization that is presented in a visual format
• Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
• Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

• Discover why Internet Marketing Ninjas CEO Jim Boykin recommends these techniques
• See how to generate keywords that work, create effective pages, and produce meaningful content
• Learn visually how to employ forums, links, and social media in your SEO efforts

Search Engine Optimization, 3rd Edition

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key SEO techniques, including:

• Researching and choosing keywords
• Optimizing meta description tags
• Using proper keyword density in content
• Setting up blogs and communities
• Installing Google Analytics tracking code
• Generating leads with Facebook ads
• Creating pay-per-click campaigns
• Optimizing landing pages
• Getting your site listed on Local.com
• Installing SEO plugins

"Kris Jones knows SEO like the back of his hand, and it shows. This book should be a constant companion for novices and experts alike."
—William Sears, Senior Manager, Search Marketing, Disney Interactive

• High-resolution screen shots demonstrate each task
• Succinct explanations walk you through step by step
• Two-page lessons break big topics into bite-sized modules
• "Apply It" and "Extra" sidebars highlight useful tips