Searching Alternatives

In the growth of societies, business and entrepreneurship are regarded as two significant and determinative concerns. Both notions, in reality, must be intertwined since they are the instruments for strengthening the stake on innovation, creativity, employment, and economic growth. As a result, management and entrepreneurship education must be promoted, and real-life managerial entrepreneurial stories can serve as role models for young students in India. The case study methodology is a significant pedagogy tool in the management education. The book is an attempt to disseminate the innovative and practice-based teaching material on management and entrepreneurship for higher education, with a focus on real-life contexts and practical learning. The case studies in the book include a rich variety of managerial and entrepreneurial challenges that have to be understood and solved in the real world, giving the student a dynamic experience on how to solve real world managerial and entrepreneurial challenges.

Mukund R Dixit is independent management researcher and facilitator. He designs and delivers workshops on ‘Case Teaching, Writing and Research’, ‘Taking Charge and Building Learning Effectiveness of Self and Participants’ and ‘Building Research Competencies’ for faculty members of various educational institutions and on ‘Taking Charge and Leading Strategy’ for senior and top executives of large and medium organisations in India and abroad. Professor Dixit has retired as a faculty member in the Business Policy Area of Indian Institute of Management, Ahmedabad (IIMA) after three and a half decades of service. He has taught at the Multimedia University, Malaysia. He was the Editor of Vikalpa, IIMA’s Journal for Decision Makers. He has written more than hundred cases and published papers in the area of strategic management. He worked in the Corporate Planning division of HMT, a large diversified company in India, prior to joining IIMA.

Siddarth Singh Bist is Director and Associate Professor at L.J. Institute of Management Studies, LJ University, Ahmedabad, India. He has total 22 years of academic experience. He teaches Strategic Management and has taught subjects of marketing. His current research interests are skill development, employment, and consumer behavior.

Sweety Shah is Assistant Professor at L.J. Institute of Management Studies, LJ University, Ahmedabad, India. She has 16 years of experience in teaching, industry and research. She is also a certified Capital Market expert with several NSE certificates to her credit. She has 22 research paper publications in well-known national and international journals to her credit. She has also edited the book titled, ‘COVID-19: Socio Economic Crises in India’.