The Second Coming : Strategic Success Story!
Jaydev (Jay) Raja
Sold by AHA-BUCH GmbH, Einbeck, Germany
AbeBooks Seller since August 14, 2006
New - Hardcover
Condition: New
Ships from Germany to U.S.A.
Quantity: 2 available
Add to basketSold by AHA-BUCH GmbH, Einbeck, Germany
AbeBooks Seller since August 14, 2006
Condition: New
Quantity: 2 available
Add to basketnach der Bestellung gedruckt Neuware - Printed after ordering - This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title:The author as the prodigal returning to his native land-his second comingBrand Coke coming back to India after a prolonged absence of sixteen years-its second comingGrowth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming.
Seller Inventory # 9798897631377
This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title:
The author as the prodigal returning to his native land-his second coming
Brand Coke coming back to India after a prolonged absence of sixteen years-its second coming
Growth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming
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