The Second Coming | Strategic Success Story!

Jaydev Raja

ISBN 13: 9798897631353

Published by Covenant Books, 2025

Language: English

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Condition: New Soft cover

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Bibliographic Details

Title

The Second Coming | Strategic Success Story!

Publisher

Covenant Books

Publication Date

2025

Language

English

ISBN 13

9798897631353

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

337 grams

Seller catalogs

B�cher

About this title

Synopsis

This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title:

The author as the prodigal returning to his native land-his second coming

Brand Coke coming back to India after a prolonged absence of sixteen years-its second coming

Growth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming

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