The Second Coming: Strategic Success Story!
Language: English
Published by Covenant Books, 2025
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
US$ 31.00
Quantity: Over 20 available
Add to basketSeller Inventory # I-9798897631377
- Title
- The Second Coming: Strategic Success Story!
- Author
- Raja, Jaydev (Jay)
- Publisher
- Covenant Books
- Publication year
- 2025
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798897631377
This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title:
The author as the prodigal returning to his native land-his second coming
Brand Coke coming back to India after a prolonged absence of sixteen years-its second coming
Growth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming
"Synopsis" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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